Q4 2023 Snapshot: Top Fashion Games on Android in Australia

As the year wrapped up in the fourth quarter of 2023, the fashion game category on Android devices in Australia showcased a variety of user engagement patterns. Sensor Tower provides detailed insights into the performance of the top five fashion games during this period.

Gacha Life 2

Released by Lunime, this game experienced a decrease in downloads from 20K in the first week of Q4 to around 2K by the end of December. However, weekly active users showed a slight rebound from 15K in November to over 16K towards the end of the quarter.

YoYa: Doll Avatar Maker

YoYa World’s avatar creation game saw a fluctuating revenue, peaking at $80 in the last week of December. Downloads had a significant uptick from 1K to 4K in the same period, while weekly active users also increased, from just over 1K in early October to over 5K by the year's end.

Fashion Battle - Dress up game

Published by Apps Mobile Games, this title's revenue moved between $31 and $62, ending the quarter at $40. Downloads climbed from 1K to over 3K, and active users more than doubled from 4K to nearly 7K from the start to the end of the quarter.

Project Makeover

Magic Tavern, Inc.'s game was a strong performer, with revenues ranging between $18K and $23K. Although downloads showed a downward trend from 3K to just over 2K, the number of weekly active users remained relatively stable, hovering around the 13K-14K mark.

Doll Dress Up: Makeup Games

TapNation's game presented a modest revenue trend, with a slight decrease from $13 to $8 by the quarter's end. Downloads saw a decrease from 2K to 1K, but the weekly active users experienced a rise, finishing at close to 10K after a low of around 8K.

The mixed trends across these five fashion games underscore the dynamic nature of the mobile gaming industry. For further analysis and more comprehensive data, industry stakeholders can explore Sensor Tower's full suite of analytics.